Athina Dilmperi is a Senior Lecturer in Consumption, Research Lead of the Consumer Research for Well-being cluster and Co-Convenor of the PhD Training and Development Program. at Middlesex University Business School.  Athina’s research aims to provide solutions to practitioners on how to increase societal welfare. Specifically, she studies how particular forms of consumption improve or impair individual or collective well-being. Her recent publication in the Journal of International Marketing investigated the impact of dance lessons on productivity and subjective well-being. She has also published in academic journals such as Psychology & Marketing, Journal of Business Research and Annals of Tourism Research.

Patrick Elf is a Senior Research Fellow at the Centre for Enterprise and Economic Development Research (CEEDR) at Middlesex University, and Co-Investigator at the ESRC funded Centre for the Understanding of Sustainable Prosperity (CUSP) at the University of Surrey. Patrick’s research focuses on investigating avenues for behaviour change approaches towards the adoption of more sustainable lifestyles and mechanism towards the adaptation of sustainable business models. He has a particular interest in sustainable and transformative consumption and has most recently researched the impact of disruptive events such as the Covid-19 pandemic as facilitators of sustainable consumption pathways in the context of Brazil.