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2.8
Digital Exchange Compromises: Consumers, Organisations & the Iron Triangle

To read the TCR 2023 extended description for 'Digital Exchange Compromises', click here.

Location: Queen's Building, Room 171

Track Co-chairs

Kristen Walker,

Professor of Marketing , California State University Northridge (CSUN)

Kristen Walker is a Professor of Marketing at California State University Northridge (CSUN). Her research interests merge public policy, technology and marketing to include interactive marketing, social media, retail environments, brand preference, Big Data, music industry administration, and Internet privacy. Highlighting the dangers for youth of surrendering information on social media, her grant work on privacy and vulnerable populations is funded by NSF and private foundations. She is an Associate Editor for the Journal of Public Policy and Marketing (JPPM), serves on the ERB of the Journal of Consumer Affairs, Journal of Consumer Marketing, and the Journal of Marketing Analytics.

Monica LaBarge, Ph.D.

Dr. LaBarge earned her Ph.D. in Marketing from the University of Oregon, and an MPH, M.Sc. and B.Comm. from Queen's University. Dr. LaBarge's research interests center around public policy issues in marketing and how marketing can positively affect consumer well-being. Her research examines topics including charitable giving, health promotion and health systems, food insecurity and waste, as well as how vulnerable populations cope with and overcome vulnerability in the marketplace. Her research has been published in the Journal of Public Policy & Marketing, Journal of Consumer Affairs, Non-Profit and Voluntary Sector Quarterly, Journal of Medical Internet Research, and elsewhere.

Track Members

Courtney Nations Azzari, Ph.D., Associate Professor of Marketing, University of North Florida.

Courtney Nations Azzari, Ph.D. is an Associate Professor of Marketing at University of North Florida. Through a TCR/TSR lens, her research centers around services marketing, rituals, and well-being. Dr. Azzari has examined funerary services, social services, healthcare, and natural disaster recovery. She elucidates how services can be inclusive, co-creative, responsive, and considerate of well-being issues. Her research is published in Journal of Service Research, Journal of Public Policy & Marketing, Journal of Services Marketing, Consumption Markets and Culture, Journal of Consumer Affairs, and Journal of Macromarketing. Dr. Azzari received the 2021 AMA Marketing and Society Special Interest Group Emerging Scholar Award.

Maureen Bourassa, Ph.D., Associate Professor of Marketing, Edwards School of Business, University of Saskatchewan.

Maureen Bourassa, Ph.D. is an Associate Professor of Marketing at the Edwards School of Business, University of Saskatchewan. Through her research, she tries to understand what respect means to people, why it matters in marketplace contexts, and what exactly people and organizations can do to build and convey respect. Bourassa’s other research focuses on stakeholder engagement: how do socially responsible organizations successfully engage stakeholders, especially around contentious and potentially adversarial topics. Her work has been published in the European Journal of Marketing, the Journal of Public Policy & Marketing, Science Communication, and others.

2.8 Digital Exchange Compromises: Consumers, Organisations & the Iron Triangle

Track Co-chairs

Track Members

Maureen Bourassa, Ph.D., Associate Professor of Marketing, Edwards School of Business, University of Saskatchewan.

2.8
Digital Exchange Compromises: Consumers, Organisations & the Iron Triangle