1.4 Expanding Our Understanding of How I

1.4
Expanding Our Understanding How Inclusion and Exclusion Impact and are Impacted By Consumers, Marketplaces, and Markets

To read the TCR 2023 extended description for 'Expanding Our Understanding How Inclusion and Exclusion Impact and are Impacted By Consumers, Marketplaces, and Markets', click here.

Location: Windsor Building, Room 0-05

Track Co-chairs

Susan Dobscha,

Professor of Marketing,

Bentley University, MA

Susan Dobscha is Professor of Marketing at Bentley University in Waltham, MA. She received a BBA in marketing and MBA in strategic management from the University of New Mexico and her Ph.D. in marketing from Virginia Tech. Her research has appeared in such publications as Harvard Business Review, Journal of Business Ethics, Journal of Retailing, Journal of Public Policy and Marketing, and Journal of Marketing Management. She edited two books: Death in A Consumer Culture and Handbook of Research in Gender and Marketing. Her research focuses on sustainability, gender, death, and transformative leadership. She has been interviewed by the Wall Street Journal, New York Times, Washington Post, Philadelphia Inquirer, Fast Company Magazine, Quartz Magazine, and has been an invited guest on podcasts for Business Insider, Better Business Bureau, Amplify, NPR Online, and Voice of America.

Elena Elkanova,

PhD student,

Bentley University

Elena Elkanova is a Ph.D. student at Bentley University. She is interested in social and marketplace exclusion, national identity, and place branding. Prior to a Ph.D. program, she taught at the Higher School of Economics (St Petersburg, Russia). She has a co-authored paper in the Journal of Product and Brand Management. She is currently working with her advisor Dr. Dobscha on a project about stakeholder exclusion in the cannabis industry.

1.4 Expanding Our Understanding How Inclusion and Exclusion Impact and are Impacted By Consumers, Marketplaces, and Markets

Track Co-chairs

1.4
Expanding Our Understanding How Inclusion and Exclusion Impact and are Impacted By Consumers, Marketplaces, and Markets