Nuket Serin is an Assistant Professor of Marketing at Bellarmine University. She received her Ph.D. from Florida International University. Her research focuses on two primary domains: 1) consumer well-being and choice behavior; 2) branding and brand activism. She was also a part of the 2021 TCR Conference for the Social Media & Mindfulness track. She was awarded a Real Triumphs Graduate and received the Outstanding Graduate Scholar Award from Florida International University. Her research has appeared in the Journal of Advertising, Journal of Health Administration Education, and Journal of Consumer Affairs (TCR Special Issue).

Jayati Sinha is an Associate Professor and Macy’s relating Professor at Florida International University, USA. Her research focuses on how contextual factors, such as the presence of others or ambient temperature, affect various aspects of consumers’ daily decision-making. Her research has appeared in to marketing, psychology and education journals. Jayati serves on the editorial board of the Journal of Public Policy & Marketing and Journal of Consumer Marketing. She also serves on the Board of Directors of Alliance for Aging, Inc.

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