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Track 1 is a space of innovation in building a social network of researchers with greater capacity to tackle pressing social problems around consumption.

Track 1

The Dark Side of Brand Activism: Conflict, Hate, and Democracy

1.3
Therapeutic Networks:
Theorizing a New Lens for Transformative Consumer Research

1.4
Expanding Our
Understanding of How Inclusion and Exclusion
Impact and are Impacted by Consumers,
Marketplaces, and Markets

1.5
aiGreen: Artificial Intelligence for Sustainable Living

1.6
The Risk and the Promise of Human Curiosity for Consumer Well-Being:
Developing the Research Agenda to Protect and Empower Consumers

1.7
Understanding the Transformative Nature of Heritage Consumption

1.8
Educational Activism and Diversity, Equity, and Inclusion (DEI) Initiatives for a Better World

1.9
Consumer Empowerment and External Influence: Implications for
Transformative Consumer Research and
Social Marketing

1.10
Technology and Older Consumers: Wellbeing and Healthy Aging

1.11
Transforming Communities through promoting Inclusive
Art Consumption

1.12
Transformative Cultural Experiences: Digital Transformation for Individual and
Societal Well-Being

1.13
The Rise of Brand Activism: A Critical Perspective on the Power of Brands

1.14
Applying a Service Design Perspective to Address Social Determinants of Health

1.15
Exploring the Role of Disposable Products in Reinforcing the Cycle of Poverty

1.16
Applied Neuroscience for Consumer Wellbeing:
A Randomized Controlled Trial

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